LSCP campaigns

Think before you send

LSCB Think before you send campaign     LSCB Think before you send campaign

Safeguarding issue: Sexting

Objective: The aim of the "Think before you send" campaign is to raise awareness of the consequences of sexting amongst teenagers. 

Being involved in the sending of explicit images of children under the age of 18 is a criminal offence and can lead to the child who shared the image getting into trouble with the police. It may also affect their chances of getting a job or even limit the countries that they can travel to.

It is very easy for young people to share pictures and videos online and therefore to make a mistake and send something that they may later regret.

Children and young people might be tempted or persuaded to share nude and underwear pictures with their boyfriend or girlfriend or with others they trust; however, this can easily lead to problems such as bullying or blackmail.

Audience: Teenagers


  • Any image of yourself that you send, can and might be shared by the person you sent it to.
  • Once you press send, it is no longer in your control.
  • If you share a ‘nude’ or ‘underwear shot’ even with someone you trust, you are not able to control who they forward it to or where they save it.
  • You should never feel pressured to send an image of yourself to anyone. Think about why someone would want you to do this. Once they have your image, they have it forever and could even use it against you.

Available materials: 2 poster designs and web banners

Campaign web page:

Hashtag: #ThinkB4USend



Who are you really talking to

LSCB Who are you really talking to campaign     LSCB Who are you really talking to campaign

Safeguarding issue: Online grooming

Objective: The “Who are you really talking to” campaign is based around an animated image of a young person talking to someone online, who they believe to be another young person of their own age. The online image morphs into an internet troll which represents an individual pretending to be someone else with the intention of online grooming.

Audience: Teenagers


  • when you are taking to a stranger online, you can’t be sure that the person is who they say they are
  • what online grooming is and how to recognise it
  • how to stay safe online
  • up-loading personal information online that is viewable to all, could enable people to identify where you live and contact you
  • Sexual exploitation can be hard to recognise because you might have developed a friendship/ relationship with someone online
  • sexual exploitation is not normal and is a form of abuse
  • where to go for help if you are a victim of online grooming.

Available materials: Animated web banner, static web banner and posters

Campaign web page:




Running away is not the answer


Safeguarding issue: Running away

Objective: The aim of the "Missing Children - Running away isn't the answer" campaign is to encourage young people to seek help and support rather than run away from home or care and that help is available, regardless of the problem.

Audience: Teenagers


  • Running away isn’t the answer
  • There are people who can help with any problems you have
  • You can talk to someone anonymously about anything that’s worrying you.

Available materials: 3 poster designs and web banners

Campaign web page:

Hashtag: #runningaway


Are they playing safe this summer?

Safeguarding issue: Children playing in abandoned buildings/ open water and on railway lines

Objective: The campaign asked parents/carers to talk to their children about the potential dangers in their local area eg; open water, abandoned and derelict buildings and railway lines. Practitioners can help disseminate this message by giving out the campaign leaflet to parents/carers that they work with.

Audience: parents/ carers


  • Talking to your child about these dangers can help them stay safe when they are out on their own this summer.
  • Only appropriate crossings such as bridges or level crossings should be used to cross railway lines.
  • Water may look safe but it can be dangerous even for a strong swimmer
  • Abandoned buildings may be fun to explore but can contain many dangers.

Available materials: Leaflet for parents and carers, posters and web banners

Campaign web page:

Child Sexual Exploitation - Information for hoteliers



Safeguarding issue: Child sexual exploitation

Objective: To inform hospitality partners that they play an important role in effectively tackling child sexual exploitation (CSE).

Audience: hoteliers

Message: The sexual exploitation of children occurs in all our communities both nationally and locally and any child can become a victim.  Certain businesses and locations are vulnerable to being utilised and these include licences premises, hotels, guest houses and bed and breakfast establishments.

Available materials: Posters for each of the following staff roles with specific indicators of CSE for each role:

  • Bar staff
  • Reception staff
  • Housekeeping, and
  • A general Employees poster on what to do if you have concerns about a child.

Campaign web page:


Safe sleep for babies

Safeguarding issue: The prevention of Sudden Infant Death Syndrome. (SIDS)

Objective: To raise awareness of the steps that can be taken to help prevent SIDS.

Audience: Dads

Message: Dads can help to reduce the chance of SIDS by using our Baby’s Bedtime Checklist for all naps not just the night time sleep

Available materials: Social media posts for Twitter and Facebook and infographic

Campaign web page:


Bath Time Duck

Safeguarding issue: Bathing a baby or child safely

Objective: To support parents and carers in keeping their baby or child safe during bath time we have developed the Bath Time Duck which reminds them of the key messages about how to keep their baby or child safe.

Audience: Parents and carers


Do plan ahead

Use touch supervision

Check the water

Keep your child safe

Available materials: Infographic and social media posts

Web page for parents/ carers:

Web page for practitioners

Hashtag: #Bathtimeduck