DfE re-launches national campaign

Mar 2018

DfE re-launches national campaign


The Department for Education (DfE) has re-launched it's campaign 'Together, we can tackle child abuse'. The aim of the campaign is to help the public recognise signs of abuse and neglect, and encourage the public to report their concerns to their local children’s services team in order to get help to children more quickly. The aim is to create a new social norm around reporting and tackle the barriers that stop people taking action

The core audience is parents aged 25-40. Research shows that this group is most likely to feel confident about reporting and can therefore be nudged into action. 

A third of people who suspect child abuse, do nothing. A number of people do not act on their suspicions because they’re worried about being wrong. The campaign message is that you don’t have to be absolutely certain about your suspicions; if you have a feeling that something’s not right, talk to your local children’s social care team who can look into it.

Information is usually gathered from many sources, and a report would form one part of a bigger picture.
In 2014/15, more than 400,000 children in England were supported because someone noticed they needed help.
We are asking organisations in Leeds to help us support this campaign through social media using the hashtag #tackleabusetogether, and/or by displaying the campaign materials.
Further information can be found on the DFE website: https://tacklechildabuse.campaign.gov.uk/




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