Keep them safe, keep them seen

Following the tragic death of a young boy in Leeds whilst cycling at night, the Student LSCP were inspired to do something to prevent this happening again. 

The group spent a lot of time researching the issues of night-time cycling and the problems of visibility. They looked at the variety of information that was available on websites and Youtube, and the different ways that a cyclist could make sure that they are seen by other road users.

As a result the group collated a list of top tips for parents and carers to help keep their child seen when cycling at night:


A social media campaign was launched to target all parents and carers in Leeds over the Christmas period with the intention that the campaign encourgaged the purchase of high visibility items for any young cyclist.

The timing of this campaign worked to its advantage as engagement with the campaign increased during
Christmas shopping periods and January sale times.

The campaign was seen on over 49,500 profile pages with over 480 clicks on the campaign advert. The Student LSCP are satisfied that the campaign and its message was received by a large number of adults and that this hopefully would help parents and carers make informed choices when buying cycling equipment for children, resulting in more children and young people being visible when cycling at night.